Sign up and win! Subscribe to the free monthly LMP newsletter before April 15, 2008 and you could win a Black and Decker power caulking gun.


Email Newsletter icon, E-mail Newsletter icon, Email List icon, E-mail List icon

Canadians love to renovate

By: Beverly Allen - June 15th, 2007

Approximately 1.5 million households in 10 Canadian cities spent an average of $11,000 in 2006 in renovations, according to a study by the Canada Mortgage and Housing Corporation. More than 60% of those families updated, added value to, or prepared their homes for resale, while 33% completed repairs. The top jobs were room remodelling, painting or wallpapering, and flooring.

“More than $17.3 billion was spent on renovations last year across the 10 major centres surveyed,” said Bob Dugan, chief economist at CMHC. “As well, 46% of homeowners in these 10 centres surveyed indicated that they intend to spend $1,000 or more on renovations this year.”

Almost half of those surveyed (47%) said they remained on budget, while more than a third went over budget.Twenty-four percent were do-it-yourselfers who hired a contractor for a portion of the work, while 40% used contractors exclusively and 34% did the work themselves.

Renovation intentions for 2007 are strongest in Edmonton and Winnipeg, where 51% and 50% of consumers, respectively, plan to do work that will cost $1,000 or more. Intentions are lowest in Toronto and Vancouver, where 43% of households have renovation plans. In terms of home purchasing, 8% of households across the 10 major centres surveyed intend to buy a home this year. About half of those are first-time buyers, compared to 40% last year, and most are between the ages of 25 and 34, with a household income between $80,000 and $100,000.Home buying intentions are strongest in Calgary and Edmonton, and lowest in Montréal and Québec.

Beverly Allen

Beverly Allen is Director of Sales and Marketing for Love My Place. For over a decade, Ms Allen has been instrumental in the growth of the Hardlines Information network, North America's leading source for news and analysis of the retail hardware and home improvement industry.

Leave a Reply

(required)

(will not be published) (required)